PrimeLending Promotions

DALLAS (Oct. 15, 2013) – PrimeLending executives will join more than 1,500 mortgage professionals at the JW Marriott Desert Springs Resort & Spa in Palm Desert, Calif., on Oct. 23, 2013, for a special ceremony to honor the nation’s armed services by donating mortgage-free homes to 10 wounded veterans and their families. PrimeLending has acquired one of these homes with a $30,000 contribution to the Military Warriors Support Foundation.

PrimeLending’s participation in the Heroes to Homeowners campaign – developed by The Duncan Group and mortgage technology pioneer Mortgage Coach – illustrates the company’s belief that the mortgage industry has an ethical responsibility to help the United States return to a place of vibrant economic health.

As a featured event at the 20th Anniversary Sales Mastery conference, the Heroes to Homeowners ceremony will include veterans, mortgage professionals and the senior leaders of the participating lenders. Also on hand will be war hero and best-selling author of “Outlaw Platoon,” Sean Parnell.

Ceremony Details: Wed., Oct. 23, 2013, 8:30 p.m. PT
Expo Hall, JW Marriott Desert Springs Resort & Spa
74855 Country Club Dr., Palm Desert, CA 92260

Interview Opportunities: Representatives from PrimeLending are available in advance of Sales Mastery as well as in person at the event to discuss the Heroes to Homeowners campaign as well as PrimeLending’s commitment to helping Americans achieve responsible homeownership.

For more information on the Boot Campaign and the Military Warriors Support Foundation, contact

About PrimeLending
PrimeLending, a PlainsCapital company, is a Dallas-based residential mortgage originator with more than 290 locations in 44 states and 2,700 employees. In 2012, PrimeLending was listed as the No. 4 mortgage lender in the nation in purchase units.1 Offering fixed, adjustable rate, FHA, VA, USDA and jumbo loans, refinancing and relocation programs, PrimeLending is licensed to originate and close loans in 50 states. Founded in 1986, PrimeLending is a member of the PlainsCapital Corporation family of companies. PlainsCapital Corporation is a wholly owned subsidiary of Hilltop Holdings (NYSE:HTH). Find more information at Equal Housing Lender. Source: 1 As listed by Marketrac, powered by CoreLogic® for purchase units Jan – Dec 2012

About Sales Mastery
Sales Mastery is celebrating its 20th Anniversary this year. Over 30,000 mortgage professionals have counted on this event to give them powerful truths and reliable strategies to gain an edge in the marketplace and live an abundant life in the process. Keynote speakers, panelists and Todd Duncan will take industry leaders to a new level of seeing, believing and doing the things that will provide meaningful results, consistent fulfillment and a lasting legacy.

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