PrimeLending Celebrates #GivingTuesday with Cowboys Legend Emmitt Smith

National Residential Mortgage Lender Sponsors United Way's Nine for 90' Event More Than 100 PrimeLending Employees Volunteer on Day of Service

DALLAS (Nov. 14, 2014) – National residential mortgage lender PrimeLending, a PlainsCapital Company and subsidiary of Hilltop Holdings Inc. (NYSE: HTH), partnered with the United Way of Metropolitan Dallas and Pro Football Hall of Famer Emmitt Smith to support the United Way’s “Nine for 90” kickoff, held today at the Albertsons Casa Linda in Dallas. At the conclusion of the event, more than 100 PrimeLending employees rang bells for the Salvation Army and delivered meals for Visiting Nurse Association (VNA) Meals on Wheels to encourage community members to give back this holiday season.

The day of service coincided with the third annual #GivingTuesday, a day dedicated to giving back and volunteering. #GivingTuesday has become an annual, national social-media-based effort on the Tuesday after Thanksgiving, designed to inspire charitable giving during the holiday season. The idea came from “Black Friday” and “Cyber Monday” to establish a day to kick off the season of giving.

“I am so proud that at this wonderful event we have more than 100 employees participating in the Meals on Wheels delivery effort and the Salvation Army bell ringer program,” says PrimeLending CEO Todd Salmans, who spoke at the kickoff. “The holiday season helps us remember to place caring and sharing at the front of our minds and the top of our priority list.”

Each “Nine for 90” project is championed by one of the nine Dallas Cowboys legends who have participated in the United Way-NFL partnership through the years. “Nine for 90” service projects focus on United Way’s impact areas of education, financial stability and health – the building blocks for strong families and thriving communities.

“‘Nine for 90’ and the Dallas Cowboys have helped shine a light on key issues,” says PrimeLending President Scott Bristol, who also delivered remarks at the event today. “We’re uniting the community, our volunteers, and our supporters to make the community better for generations to come.”

For more information about home loans, please visit or contact a PrimeLending loan officer at a branch near you.

About PrimeLending
PrimeLending, a PlainsCapital Company, is a national residential mortgage originator. In 2012 and 2013, PrimeLending was listed as the No. 4 mortgage lender in the nation in purchase units.* Offering fixed-rate, adjustable-rate, FHA, VA, USDA and jumbo home loans, refinancing and relocation programs, PrimeLending is licensed to originate and close loans in all 50 states and the District of Columbia. Founded in 1986, PrimeLending is a member of the PlainsCapital Corporation family of companies. PlainsCapital Corporation is a wholly owned subsidiary of Hilltop Holdings Inc. (NYSE:HTH). Find more information at Equal Housing Lender.

About United Way of Metropolitan Dallas United Way of Metropolitan Dallas brings people together to improve lives and create lasting change here in North Texas by focusing on education, income, and health -- the building blocks for strong families and thriving communities. We galvanize and connect all sectors of society – individuals, businesses, non-profits, and government – to create long-term change through investing in solutions that produce healthy, well-educated and financially stable individuals and families. We raise, invest and leverage over $50M annually in community-focused solutions serving Dallas, Collin, Rockwall and southern Denton counties. We do more than help one person beat the odds – we are changing the odds for entire communities. Together, we UNITE FOREVER. To learn more, please visit

*Source: As listed by Marketrac® for purchase units nationally for Jan. – Dec. 2012 and 2013.
All loans subject to credit approval. Rates and fees subject to change. Mortgage financing provided by PrimeLending, a PlainsCapital Company. Equal Housing Lender. © 2014 PrimeLending, a PlainsCapital Company (NMLS: 13649).

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