By offering our financing programs under your brand, you can boost your margins and customer retention while we manage the lending operation.
Your company stays front and center for a seamless customer experience; we operate behind the scenes to power your in-house mortgage service.
You’ll have exclusive access to our technology, plus branded websites and marketing support to reach new and current customers.
Your Joint Venture with PrimeLending can be operable in as little as 6 months, thanks to our bank affiliated structure, which allows us to operate with a license exemption in many states.
Backed by the strength of a nationally recognized mortgage company, our joint venture model is reinforced by a strategic foundation, clear objectives and a seamless integration process.
Together, we will form a solid partnership built on trust, respect and unlimited potential. Get the guidance, support and resources you need to continue to grow your company's success.
EVP, Director of JV Administration & Licensing
With over 25 years in the mortgage industry and nearly two decades at PrimeLending, Susie Garza leads our Joint Ventures program with a clear focus: helping builder partners grow. Her leadership has fueled stronger capture rates, higher customer satisfaction, and increased revenue by combining PrimeLending’s mortgage expertise with each builder’s trusted brand. Thanks to Susie’s strategic approach, our JV partners consistently outperform the market and build long-term loyalty with their buyers.
President & CEO
EVP, National Operations
Growth and Strategic Development
EVP, General Council
As a Joint Venture, you will have the strength of Hilltop Holdings and the security of our PlainsCapital Bank charter behind you.