April 2024
Your Marketing Action Plan

The Marketing Action Plan is your go-to resource for new social posts and tips/best practices designed to help you grow your business.

SOCIAL GRAPHICS >

QUICK SOCIAL MEDIA GUIDE

Need help posting to social media? Click here for a step-by-step guide (Link opens in a new tab) to posting on a few of your favorite platforms. Reach out to your FMC for additional help.

April 1-6

April Fools

(April 1)

All jokes aside, there’s one thing I never fool around about and that's providing a positive mortgage experience. When you’re serious about homebuying, even on April Fools Day, I am ready to help you find the best solution for your needs. Let's connect today!

April Fools

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Mortgage MythBuster — Down Payment

Ready to make your down payment and call it a day? Ah, ah, ah…not so fast. While your down payment is an important upfront cost, it's not flying solo. Other upfront costs associated with buying a home include closing costs, property taxes, and homeowner’s insurance, to name a few. I’m committed to making sure you have a clear understanding of all the upfront costs associated with buying a house and I’ll help you prepare for every aspect of the mortgage process. Let's work together to make your homeownership journey as simple as possible!

Mortgage MythBuster — Down Payment

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Mo — General

Feeling like a mortgage "duffer"? I'll help you master the mortgage process. Whether you've found an "ace" home or one in the rough, we can help you get hole-in-one financing. The mortgage process is easier with PrimeLending as your caddy. If you're ready to go pro, connect with me to learn more.

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What is an ARM?

Ever wondered about Adjustable-Rate Mortgages (ARMs)? Chances are, you've heard the term but aren't quite sure what it means or why it's important. An ARM is a home loan option where the interest rate fluctuates over time based on market changes. Initially, you'll enjoy a lower interest rate compared to fixed-rate mortgages, set for a fixed period depending on your ARM option. After this fixed rate period, the rate adjusts at set intervals in sync with the current market rate.Understanding ARMs can help you navigate your home financing journey with confidence!

Reach out to me today to learn more!

What is an ARM?

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A Path to Lower Payments — Temporary Buydown

Want to ease into making your mortgage payments? A temporary buydown could be just what you need. A temporary buydown puts up-front funds into an escrow account at the start of the mortgage to effectively reduce the interest rate for up to three years. When a builder or seller contributes those up-front funds, it can reduce the borrower’s expense on monthly payments during the buydown period. After this initial period, the original interest rate resumes for the life of the loan.

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VA Loans — No Lender Fees*

Whether by land, air or sea, I’ll help you finance your home and PrimeLending will waive the lender’s fee. If you are a Veteran or are active-duty, you may qualify for a VA home loan and receive exclusive VA benefits like:

VA Loans — No Lender Fees*

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Seller's AdvantEDGE

Are you selling your home and want to attract more buyers without lowering your price?  Our Seller’s AdvantEDGE* program makes that possible even in today’s market. You can offer potential homebuyers an exclusive discounted interest rate that will make monthly payments lower for your buyer for the life of their loan. Contact me to learn more about how this program works and how it might benefit you.

*Seller pays up-front $1000 participation fee which is not refundable if loan does not timely close at PrimeLending. Remaining rate buy down cost paid at closing and subject to product guidelines. Valid for 60-day rate lock. The discounted rate may not be transferred to another property address. Conventional, FHA, VA, and USDA loan types are eligible. Conditions and restrictions apply, please reach out to your PrimeLending loan officer for more information.

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April 7-13

Meet Mo Consumer

Meet MO, the official mascot of PrimeLending. Mo — short for Momentum — is PrimeLending's official mascot, leading the way through the housing market!

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Patio or a pool

Created by Kaylee Holdge

Upgrading your backyard is a great way to increase both the value and the enjoyment of your home. Start the renovation process now to enjoy your new outdoor living space by the time the weather starts to heat up. Now you just need to decide what you want. The most common backyard additions are a pool or an outdoor kitchen. Let's talk about the benefits of both!

Patio or a pool

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Tax Day

It may seem bananas, but Tax Day is almost here again! Here's a tax prep tip: the IRS states that you may be able to deduct* your mortgage interest! As always, it is best to discuss this sort of thing with a tax professional. If you have mortgage questions, I have you covered. Call me today!

*IRS Publication 936, Cat. No. 10426G. Home Mortgage Interest Deduction.

Tax Day

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Golf Reno

Swing into the perfect home with PrimeLending's renovation loans! With our renovation loans, you can sink your shot at the perfect house. You can buy and renovate a fixer-upper with one loan because our renovation mortgages roll the purchase prices and renovation costs into one loan, that means one easy monthly payment!  Don't wait to tee off your home renovation journey!

Connect with me today to learn more!

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100% VA Cash Out Refinance*

Veterans, seize the opportunity to utilize your home’s equity with a 100% VA cash out refinance!*

100% VA Cash Out Refinance*

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Fair Housing Month

(56th Anniv. of Fair Housing Act on 4/11)

April is National Fair Housing Month! Fair Housing Month commemorates the passage of the Fair Housing Act established April 11, 1968. This landmark act prevents discrimination in housing based on a person's race, color, national origin, religion, sexual orientation, gender identity, disability, and familial status.

I am committed to providing a positive, equitable mortgage experience to all our customers. Give me a call today to learn more about homebuying programs that may help you get into a home.

Fair Housing Month

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April 14-20

Mo Beach

Wish you could bottle the feeling of vacation to bring home? With a PrimeLending renovation loan, you can! You can use a renovation loan to:

Mo Beach

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Closing Costs or Cash to Close

In the world of home buying, terms like "cash to close" and "closing costs" often create confusion. Here's a quick breakdown to clarify the difference:

Closing Costs or Cash to Close

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Baseball — Dreams Start at Home

Home is where dreams begin to take shape, where every corner holds the promise of new adventures and cherished memories. Whether you're stepping into homeownership for the first time or searching for a space to accommodate your growing family, I can help turn those dreams into reality. With personalized support and a commitment to your vision, I’m dedicated to helping you find the perfect place to call home. Let's embark on this journey together – where dreams truly start.

Baseball — Dreams Start at Home

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Lock & Shop

Future homeowners! With our Lock and Shop program, you can lock in your mortgage rates up to 360 days before closing*. This gives you stability amidst market fluctuations while you shop for or build your dream house. Get in touch to find out how to secure a rate and focus on what truly matters — creating your perfect home.

*Extended Lock Option requires additional fees. Review the Long Term Interest Rate Lock Agreement for full details. Conditions and restrictions apply and are subject to change. Info as of 3/26/24.

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Close on Time Cash Guarantee

Closing on time matters. PrimeLending's Buyer’s AdvantEDGE approval letter* allows you to utilize our Close On Time Cash Guarantee which means if your loan does not close on time, PrimeLending will pay the seller $5,000*. Our commitment to close on your timeline means you get to spend more time living in your dream home — and loving it. With Close on Time Cash Guarantee, we make it simple so that you don’t have to worry.

*Exclusions apply. See details: https://www.primelending.com/buyersadvantedge

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Working This Weekend

Working this weekend to make homeownership dreams a reality!

Working This Weekend

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April 21-27

Mortgage MythBuster — Reasons to Refi

Did someone tell you refinancing only makes sense if you get a better rate? Refinancing your mortgage can actually be a strategic financial move, even if a lower interest rate isn’t in the cards. PrimeLending offers a wide range of refinancing options to help you shorten your loan term or even tap into your home's equity. Let's explore how refinancing can put you on the path to reach your financial goals!

Mortgage MythBuster — Reasons to Refi

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Earth Day — Green Home Loans

(April 22)

Happy Earth Day! Introduced in 1970, Earth Day has become a global initiative to support environmental protection. Do you have some eco-friendly upgrades in mind for your home? A green home loan could help you finance projects like adding solar panels, updating your HVAC systems, and so much more. Reach out to me today to learn more about your green home loan options.

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Mo — Draft Your Dream Home

(April 25th)

Drafting your dream home? Be sure to put PrimeLending on your team! Our construction loans simplify your financing by rolling the construction costs and purchase price into one mortgage. One loan = one monthly payment. Talk about a touchdown. Connect with me to learn more today!

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Draft Your Dream Home

Ready to draft your dream home? We’ll help you tackle the mortgage process! Don't miss out on the opportunity to build your dream roster — choose PrimeLending and secure the ultimate win!

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Reasons to Renovate

Dreaming of a home makeover? With PrimeLending, it's more than just a renovation—it's a transformation. You can renovate to:

Reasons to Renovate

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1Day AdvantEDGE

Ready to fast-track your way to your dream home?

1Day AdvantEDGE

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Looking for Cash Flow

Unexpected expenses deflating your budget link an old party balloon? Don’t drain your savings. Increase your cash flow with a cash-out refinance instead! A cash-out refinance* can help you free up your cash flow to finance things like a new roof, plumbing issues, and more. Call me today to learn more.

*All loans subject to credit approval and meeting eligibility requirements. Restrictions apply. Must meet minimum equity requirements. By refinancing an existing loan, the payments and total finance changes may be higher over the life of the loan.

Looking for Cash Flow

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April 28-30

Home Loan Heroes

Looking for your dream home? Need a mortgage that fits like a glove? Look no further! PrimeLending is here to save the day and guide you through every step of your homebuying journey.

With our expertise and dedication, we'll help you find a home  loan solution tailored to your needs. Whether you're a first-time homebuyer or a seasoned pro, we've got your back!

Say hello to homeownership bliss with PrimeLending by your side. Let's make your homeownership dreams a reality!

Home Loan Heroes

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Single Home Buyers

Dual income, shmual income. You don’t have to wait until you’re in a two-income situation to become a homeowner. Join the 29% of other single homebuyers and take ownership of your future today. Connect with me to get started.

*2023 NAR Generational Trends Report

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Building vs. Buying

Where will you go once you sell your home? There are benefits to both newly built homes and existing homes. Let's talk about each.

Building vs. Buying

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Mo Baseball

Step into the batter's box and take a swing at homeownership with PrimeLending. Our streamlined mortgage process can help load your financial bases so that you can make a grand slam offer and strike out your competition. Get in touch and we can talk about the loan options that will help you slide into home.

Mo Baseball

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FOBAH Mortgage Process

Don't let FOBAH (Fear of Buying a Home) stand in your way! With my expert advice and support, I'll help you navigate the home buying process with confidence and ease. Say hello to your new home sweet home!

Reach out to me today to learn more!

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Buyer's AdvantEDGE

No two approvals are alike. Give yourself a competitive edge in today’s market with the Buyer’s AdvantEDGE* from PrimeLending, a PlainsCapital Company®. Contact me today to learn how you can get more buying power.

*Approval means an Underwriter has reviewed your application and has verified all necessary forms of income, assets, and credit. All loans subject to final credit approval and acceptable property. Conditions and restrictions may apply.

Buyer's AdvantEDGE

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DIY SOCIAL MEDIA TEMPLATES

Create your own social media posts using the provided canva template links.

Testimonial 1

The best part of my job is knowing I helped make a difference in a customer’s life. It was a joy to work with [customer first name] and I’m thrilled to know the feeling was mutual.

Canva Template

Testimonial 1
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Testimonial 2

The best part of my job is knowing I helped make a difference in a customer’s life. It was a joy to work with [customer first name] and I’m thrilled to know the feeling was mutual.

Add full review here.

Canva Template

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RECRUITING POSTS FOR ENGAGING TOP TALENT

Recruiters and branch managers, use the posts below to engage with potential recruits.

April Fools Mo

(April 1)

Sure, it's the day for jokes, but let's get serious for a moment. When it comes to home loans, PrimeLending doesn't fool around. We're dedicated to assembling the dream team of mortgage professionals. Ready to join the real deal? Visit joinprimelending.com to learn more.

April Fools Mo
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Meet Mo Recruiting

Meet MO, the official mascot of PrimeLending. Mo — short for Momentum — is PrimeLending's official mascot, leading the way through the housing market!

We’re agile. Just like Mo, we're ready to run the market bases with speed and precision to help you find the best financing solution for your home goals.

Like Mo, we are focused knocking your home ownership dreams out of the park!

Mo isn't just a mascot; they represent our commitment to providing you with the 'MO-mentum' you need to hit a home run when it comes to buying, refinancing, or renovating your home!

It’s time to get out of the dugout and into the game with a lender that will help you make you home dreams happen. Connect with me today to get started.

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Master Your Career

(April 7-13)

Ready to drive your career to the next round? Our free peer-to-peer coaching program will help you ace your shot. It’s a chance to learn from our clubhouse leaders, get over any “yips”, and even take a mulligan or two. Connect with us to start mastering your career from day one https://www.joinprimelending.com/

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Retro Recruiting Mo

PrimeLending has specialized in home loans since 1986. How have we managed to do it? With the strength and stability of our family companies. We have PlainsCapital Bank by our side which gives our team the power to lend in 29 states without individual licenses. And with HilltopHoldings to back us up, we have the stability to endure any market shift.

See what it’s like to work somewhere awesome at https://www.joinprimelending.com/

Retro Recruiting Mo
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Homefield Advantage

A winning baseball team is only as good as it’s coaching staff, and we believe ours is the best. Our leadership teams are dedicated to getting to know each loan officer on a personal level and investing the time and energy it takes to help you succeed. From Branch Managers to our top Executives, PrimeLending leaders will always be there to help you reach your full potential. Learn more at https://www.joinprimelending.com/

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Draft Day — Top Talent

(April 25-27)

PrimeLending is ready to draft the best of the best! Are you ready to join our winning team? We’re looking for top talent to help us deliver the best lending experience to our clients. Let's tackle the mortgage industry together. Join our team here -> joinprimelending.com

#PrimeLending #JoinTheTeam #DraftDay2024

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Videos >

Video Tips and Scripts That Speak to your Audience

One of the best ways to build a connection with customers and business partners is to share your personality via videos.  Check out our Video Best Practices Guide to help you get started, including content ideas, Chat GPT prompt ideas, disclaimer requirements, video do's and don'ts and more!

Visit our Video Scripts for Loan Officers to view all available scripts!

Video Tips and Tricks

TBD Conversation Starters

Encouragement is the secret sauce that keeps your customers hooked! Check out these fun conversation starters guaranteed to keep the energy and excitement flowing.

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Video Tips and Tricks

3 Reasons to Buy Instead of Rent

If you’re currently on the fence about buying a house, I get it...it’s a big step, after all. But the benefits of homeownership are pretty hard to top when compared to renting. In fact, here are three reasons why you should stop renting and go ahead and buy instead. Number one: your monthly mortgage could be less than what you’re spending on rent. Many people assume that owning a home isn’t affordable compared to renting, but that’s not always the case. Number two: low down payment options. It’s a myth that you need to put twenty percent down to buy a house. There are actually several mortgage programs you may qualify for that only require you to put down as little as three to five percent. Plus, you can use gifts and grants toward a down payment. Three: buying is an investment. Unlike renting, when you own a home, you’re building equity because houses typically increase in value over time. I’d love to go over more advantages with you and help you get the right home. Get in touch with me today to get started.

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Video Tips and Tricks

FTHB Loans Script

[Greeting of your choosing]! If you're a first-time homebuyer, you might be wondering how to get started on your homeownership journey. Well, the good news is that there are special loans available just for you!

First-time homebuyer loans can help make your dream of owning a home a reality. These loans often have lower down payment requirements and more flexible credit score criteria, making them a great option for those just starting out.

There are a few popular first-time homebuyer loans — FHA, USDA and conventional loans. Each of these have their own perks to them, FHA loans have low down payment options available. USDA loans are designed for those buying a home in a rural area and offers zero down payment, and conventional loans have competitive interest rates.

Homeownership is closer than you think! If you're interested in learning more about your options, don't hesitate to reach out to us. Let’s get you into a home!

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Video Tips and Tricks

Reno Purchase

Many of homebuyers struggle when it comes to finding that perfect house. Sometimes it’s just really challenging to find a home that meets everything on your wish list. But you don’t have to give up yet. The good news is that you still hyave an option you may not have considered before...with a PrimeLending renovation loan, I can help you transform a fixer-upper into your perfect home. With this type of loan, you can upgrade appliances, create an open floorplan, make kitchen and bathroom updates...the list goes on and on. You can even roll the costs of repairs or upgrades into your mortgage, which means repairs can begin immediately after closing. So if you come across a house with great bones that needs some work, dream big and try to picture its potential. Don’t hesitate to get in touch with me to learn more.

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TIPS >

TIPS + BEST PRACTICES TO GROW YOUR AUDIENCE

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Posting on Each Platform

Need help posting to social media? Click below for a step-by-step guide to posting on a few of your favorite platforms. Reach out to your FMC for additional help.

Click here to see the best times to post

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Posting from Total Expert

  1. Login to TE and navigate to: Web Marketing > Social Media > Create New
  2. Pick your social post and click: Actions > Share
  3. Fill out the information and Share your post

Click here to navigate to TE

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Top Marketing Habits

Hear what some of the region’s top LOs are doing frequently that keeps them top of mind and gets them ahead of the competition. Led by Kaylee Holdge, FMC from Desert District, the session will include loads of great tips and best practices from loan officers in the Desert District team.

Watch Here

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For Internal Use Only. Not For Use In New York.