February 2025
Your Marketing Action Plan
The Marketing Action Plan is your go-to resource for new social posts and tips/best practices designed to help you grow your business.
SOCIAL GRAPHICS >
QUICK SOCIAL MEDIA GUIDE
Need help posting to social media? Click here for a step-by-step guide (Link opens in a new tab) to posting on a few of your favorite platforms. Reach out to your FMC for additional help.
For Internal Use Only. Not For Use In New York. Contact your FMC for updated captions.
February 1-8
Time to Upsize
Is your home starting to feel a little too tight? Here are a few signs it could be time to move into a bigger space:
Loan Lift
Ready to move on from renting but wondering if you’ll qualify for a mortgage? Your history of on-time rent payments and steady income could help you take that next big step — thanks to Loan Lift by PrimeLending.
Knew Before Buying
Ready to buy your first home? Learn from those who have been there! Here are a few lessons I wish I would have known before buying:
Prepare to Buy in 2025
Planning to purchase a home in 2025? Get ahead in your homebuying journey by following these simple steps:
Single Income Buyers
Securing a mortgage with one income might feel challenging, but it’s absolutely possible with the right approach. Here are some tips to help you navigate the process:
Spring into Savings Buydown
For a limited time, save on your mortgage with our Spring Into Savings Buydown Program. This 1-0 temporary buydown* lowers your effective interest rate and payments during the first year of your FHA, VA, or USDA loan, making homeownership more affordable.
February 9-15
Game Plan (Super Bowl Sunday)
Take a knee — it’s time to talk strategy. Our digital mortgage application makes it easier than ever to securely connect your financial accounts and upload documents. It’s so simple you could apply from your couch during halftime of the big game.
Love Language
Words of affirmation are even sweeter when they come from amazing friends, family, and clients like you!
Perfect Time to Buy
Waiting for the ideal moment to buy a home? You might be waiting longer than you think. Rates and home prices change on a regular basis, making it nearly impossible to time the market perfectly.
Love Your Home Again
Turn your current house into the home of your dreams with a renovation loan from PrimeLending! Whether it’s a small upgrade or a major transformation, I’m here to help you create a space you’ll love.
Closing Costs
While you’re saving for your down payment, remember to set aside funds for your closing costs too.
Spring into Savings Buydown
For a limited time, PrimeLending’s Spring Into Savings Buydown Program offers a 1-0 temporary buydown* that lowers the effective interest rate and payments during the first year of FHA, VA, or USDA loans. It’s a great way to make homeownership more affordable for your clients while helping you close more deals this spring.
February 16-22
Moving This Spring
PSA: Planning to buy a home this spring or summer? Start the process now!
Decluttering Your Home
If you’ve been putting off tidying up, now’s the perfect time to take action. Here are four tips to help you finally declutter your home:
Green Flags When Buying
When you're touring potential homes, here are some green flags to look for that say, "This could be the one!"
Go Green, Save Green
Looking to upgrade your mortgage or refinance while making your home more efficient? GreenCHOICE® offers a smarter, more sustainable path to homeownership with benefits designed to help you save and live comfortably:
Homebuying Power
Understanding how much home you can afford is essential to making confident, informed decisions. Knowing your buying power can help you focus your home search on properties that fit your budget.
Spring into Savings Buydown
For a limited time, save on your mortgage with our Spring Into Savings Buydown Program. This 1-0 temporary buydown* lowers your effective interest rate and payments during the first year of your FHA, VA, or USDA loan, making homeownership more affordable.
February 23-28
Talk to a Lender First
House hunting is exciting, but falling for a home outside your budget can be tough. Speaking with a lender before you start house hunting helps you understand your budget and focus on homes you can afford.
Homebuying Hurdles
Buying a home is a big decision, and it’s easy to feel overwhelmed by obstacles. But the most common roadblocks I hear from buyers aren’t as tough to overcome as you might think:
Building or Buying
If you’re planning to sell your home, the next big question is — where will you go? Both new builds and existing homes have great benefits. Let’s break it down:
Local Loan Officer
You have your favorite local restaurants and coffee shops. Why not have a favorite local mortgage team too?
Mobile Partner App
Stay on top of your buyers’ loans with the PrimeLending Mobile Partner App! This easy-to-use tool lets you:
Spring into Savings Buydown
For a limited time, PrimeLending’s Spring Into Savings Buydown Program offers a 1-0 temporary buydown* that lowers the effective interest rate and payments during the first year of FHA, VA, or USDA loans. It’s a great way to make homeownership more affordable for your clients while helping you close more deals this spring.
January 26-31
Energy Saving Tips
As temperatures drop, energy costs can rise.
Ready to Buy
Ready to plant roots and become a homeowner?
Cash Out in 2025
Bounce back from holiday spending with a cash-out refinance!
Condo Series
Non-warrantable condos* are eligible for financing — they just require loans that aren’t backed by government entities. To secure financing, you'll need a lender who can customize loan options to fit the unique characteristics of these properties.
Increase Your Home Value
One of the best things about owning a home is the ability to make improvements that boost its value.
DIY SOCIAL MEDIA TEMPLATES
Create your own social media posts using the provided canva template links.
Fall Festivals
There’s nothing better than fall in [city name]! Every year, I make sure to stop at these local festivals:
- List
Did I miss any? If you know of a fun area festival, drop it below.
Best Outdoor Patios
We better get out and enjoy our patios in [city name] while we can! I like to cheer on the [fave football team] at [place]. If you like to take your fur baby with you, [place] has an amazing dog-friendly patio. Have recommendations? Let me know where your favorite patios are in the comments.
RECRUITING POSTS FOR ENGAGING TOP TALENT
Recruiters and branch managers, use the posts below to engage with potential recruits.
Winning Team
Looking for a workplace that truly values you? At PrimeLending, our people-first culture has earned us Best Workplace awards from USA Today and Fortune Magazine in 2024.
But that’s not all — in 2024 we were also recognized for our award-winning technology. Our digital tools have received multiple Best-In-Class Lender Awards from MortgageCX, designed to make your job easier and help you succeed.
If you’re ready to join a team that invests in you, reach out here: https://www.joinprimelending.com/contact-us
Fall in Love
This Valentine’s Day, why not fall back in love with what you do? At PrimeLending, I’ve found the support and resources I need to thrive — from competitive benefits to professional development coaching and a national support team that always has my back.
If you’re ready to feel that passion for your career again, let’s talk. Learn more about joining us: https://www.joinprimelending.com/benefits
Gives LOs the Power
Since joining PrimeLending, I’ve had access to a tech stack that makes growing my business easier and more efficient. If you’re looking to connect with more customers and build your brand, here’s how our tools can help:
- Automate Asset Verification — Streamline the loan process with faster, simpler underwriting approvals.
- Stay Top of Mind — Share personalized home data that keeps you front and center as the trusted expert.
- Customize Marketing Materials — Easily create digital and print marketing to engage customers and business partners.
Want to see how these tools can help you take charge of your pipeline? https://www.joinprimelending.com/contact-us
Unleash Your Potential
When I wanted to take my career to the next level, PrimeLending gave me the tools to do it. With programs built to support your growth, you can unleash your potential too:
- One More Sales Coaching — Proven sales strategies from experienced professionals to help you win in today’s market.
- RISE Professional Development — A variety of courses designed to boost self-awareness, confidence and readiness for new opportunities.
- LEAP Leadership Development — Practical tools to help you become more engaged in your role and grow into a leadership position.
If you’re ready to invest in your future, PrimeLending can help you thrive: https://www.joinprimelending.com/
Work Smarter, Close Faster
What if your customers could receive a credit approval letter in as few as 24 hours?* With PrimeLending, it’s possible. Once your clients complete their online application, our advanced underwriting system quickly verifies their assets — streamlining the approval process.
Faster underwriting means faster closings, giving you more time to focus on growing your customer base and building your business.
Ready to work smarter, not harder? https://www.joinprimelending.com/contact-us
*Approval indicates an Underwriter has reviewed your application and verified all necessary forms of income, assets and credit. Final approval is subject to property conditions (e.g., inspection, appraisal) and may be voided by changes in credit, loan program or unforeseen circumstances beyond the lender’s control.
Stuck in a Routine
If your workdays are starting to feel repetitive, it might be time for a change. At PrimeLending, I’ve found the support I need to close more loans and grow my business with better tools, better products and better technology.
You don’t have to stay stuck in the same routine. Let’s talk about how PrimeLending can help you reach your full potential.
Start the conversation today: https://www.joinprimelending.com/contact-us
Take Charge
Your success is in your hands, and PrimeLending gives you the support to take your career to the next level. I’ve seen firsthand how this company listens to its loan officers — developing technology, expanding products and creating tools based on what we need to grow our business.
Here, your voice matters and your future is yours to build.
Explore how PrimeLending can help you grow: https://www.joinprimelending.com/
Videos >
Video Tips and Scripts That Speak to your Audience
One of the best ways to build a connection with customers and business partners is to share your personality via videos. Check out our Video Best Practices Guide to help you get started, including content ideas, Chat GPT prompt ideas, disclaimer requirements, video do's and don'ts and more!
Visit our Video Scripts for Loan Officers to view all available scripts!
TBD Conversation Starters
Encouragement is the secret sauce that keeps your customers hooked! Check out these fun conversation starters guaranteed to keep the energy and excitement flowing.
Download
3 Reasons to Buy Instead of Rent
If you're currently on the fence about buying a house, I get it...it's a big step, after all. But the benefits of homeownership are pretty hard to top when compared to renting. In fact, here are three reasons why you should stop renting and go ahead and buy instead. Number one: your monthly mortgage could be less than what you're spending on rent. Many people assume that owning a home isn't affordable compared to renting, but that's not always the case. Number two: low down payment options. It's a myth that you need to put twenty percent down to buy a house. There are actually several mortgage programs you may qualify for that only require you to put down as little as three to five percent. Plus, you can use gifts and grants toward a down payment. Three: buying is an investment. Unlike renting, when you own a home, you're building equity because houses typically increase in value over time. I'd love to go over more advantages with you and help you get the right home. Get in touch with me today to get started.
Download
FTHB Loans Script
[Greeting of your choosing]! If you're a first-time homebuyer, you might be wondering how to get started on your homeownership journey. Well, the good news is that there are special loans available just for you!
First-time homebuyer loans can help make your dream of owning a home a reality. These loans often have lower down payment requirements and more flexible credit score criteria, making them a great option for those just starting out.
There are a few popular first-time homebuyer loans — FHA, USDA and conventional loans. Each of these have their own perks to them, FHA loans have low down payment options available. USDA loans are designed for those buying a home in a rural area and offers zero down payment, and conventional loans have competitive interest rates.
Homeownership is closer than you think! If you're interested in learning more about your options, don't hesitate to reach out to us. Let's get you into a home!
Download
Reno Purchase
Many of homebuyers struggle when it comes to finding that perfect house. Sometimes it's just really challenging to find a home that meets everything on your wish list. But you don’t have to give up yet. The good news is that you still hyave an option you may not have considered before...with a PrimeLending renovation loan, I can help you transform a fixer-upper into your perfect home. With this type of loan, you can upgrade appliances, create an open floorplan, make kitchen and bathroom updates...the list goes on and on. You can even roll the costs of repairs or upgrades into your mortgage, which means repairs can begin immediately after closing. So if you come across a house with great bones that needs some work, dream big and try to picture its potential. Don't hesitate to get in touch with me to learn more.
DownloadTIPS >
TIPS + BEST PRACTICES TO GROW YOUR AUDIENCE
Posting on Each Platform
Need help posting to social media? Click below for a step-by-step guide to posting on a few of your favorite platforms. Reach out to your FMC for additional help.
Posting from Total Expert
- Login to TE and navigate to: Web Marketing > Social Media > Create New
- Pick your social post and click: Actions > Share
- Fill out the information and Share your post
Top Marketing Habits
Hear what some of the region's top LOs are doing frequently that keeps them top of mind and gets them ahead of the competition. Led by Kaylee Holdge, FMC from Desert District, the session will include loads of great tips and best practices from loan officers in the Desert District team.
For Internal Use Only. Not For Use In New York.