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Your Marketing Action Plan

The Marketing Action Plan is your go-to resource for new social posts and tips/best practices designed to help you grow your business.

For Internal Use Only. Not For Use In New York. Contact your FMC for updated captions.

Social Content

April 1-5

April Fools

Did I have you fooled for a second? While your pet may not be able to cosign your mortgage, we do offer over 400 home loan programs to help you give your pet the backyard of their dreams. I’m PAW-sitive you’re going to find something that works for you and your fur babies. DM today to get the ball rolling. #AprilFools

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DPA Programs

A big down payment isn’t always necessary to buy a home. There are down payment assistance programs* that can help make homeownership more affordable, whether you're a first-time buyer or just need a little extra support.

Here are a few programs that could help:

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Factors That Affect Home Affordability

Home affordability is about more than just the price of a house. It involves the full financial picture and what fits within your budget. If you're planning to buy, here are a few key factors that can impact what you can afford:

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Spring Cleaning

It’s that time of year again! Here are our top 3 tips to help make this year’s spring cleaning a little easier:

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April 6-12

Referrals

Want your friends to have the same great homebuying experience you did? Shout it from the (digital) rooftop! 64% of people choose a lender based on referrals they get from either a friend, family member or realtor*. At Primelending, we make the mortgage process simple. Plus, with my online Apply Now tool, your friends can apply for mortgage without leaving the comfort of home. Send me a message to experience how easy getting a mortgage really is.

*Source: https://www.stratmorgroup.com/why-invest-in-referral-partner-relationships/

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Homebuyers FAQ: Closing Closts

Closing costs are an important part of buying a home, but they can catch buyers off guard if they aren’t planned for in advance. These costs typically range from 2% to 6% of the loan amount and cover things like lender fees, title insurance and prepaid property taxes.

Here’s what to expect:

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Monthly Payment

Everyone’s talking about interest rates, but the real focus should be on what you can control — finding a monthly mortgage payment that fits your budget.

There are loan programs, rate buydowns, and strategies designed to make homeownership more affordable, no matter what’s happening in the market. Instead of waiting for the “perfect” rate, let’s find the right plan for you.

Want to see what your payment could look like? Reach out today, and let’s break it down together.

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Leveraging AI (B2B)

AI is changing the way businesses operate, making tasks faster and more efficient. If you're not using it yet, you're missing an opportunity to save time and improve results. Here are five ways to start leveraging AI in your business:

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Keep Your Home Allergy-Free

The flowers are blooming, the trees are budding and pollen is in the air — hello, spring! If allergies have you sniffling and sneezing, here are a few simple ways to keep allergens out of your home and make the season more comfortable.

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April 13-19

Thinking About Moving

Attention Homeowners! If you’ve been thinking about selling, now is a great time to make your move. Don’t wait for the perfect moment — create it. With strong demand in today’s housing market, buyers are actively searching, and your home could be exactly what they’re looking for. Whether you’re upgrading, downsizing or relocating, this could be your chance to make the transition easier.

If you’re ready to explore your home loan options for your next move, let’s connect today. I’m here to help.

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4 Ideas for Updating Your Kitchen

Updating your kitchen can be easier than you think. You don’t need a full renovation to make a big impact — small changes can bring new life to your space. Here are four simple ways to refresh your kitchen without starting from scratch:

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New Construction

Building a new home is exciting, but there’s a lot to consider to make sure the process goes smoothly. Here are a few key things to keep in mind:

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Tips for Getting a Lower Mortgage Rate

Lowering your mortgage rate can make a big difference in your monthly payment and long-term savings. With the right approach, you can improve your chances of securing a better rate. Here are a few ways to get started:

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Property Taxes & Mortgages

Your mortgage payment is made up of four parts known as PITI (principal, interest, taxes, insurance). Here’s the tea about the T part of PITI.

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April 20-26

How Long Does it Take to Close on a Home?

Buying a home is exciting, but one of the biggest questions buyers have is: How long does it take to close? On average, closing on a home takes 30 to 45 days*, but at PrimeLending, we work to speed up the process so you can get the keys sooner. With our streamlined application, efficient processing and expert guidance, we help eliminate delays and keep everything on track.

Here’s what to expect:

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Earth Day

This Earth Day, let’s give back to the place we all call home!

Here are a few easy ways to make a difference:

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Do You Have Unexpected Expenses?

Life happens, and sometimes big expenses come out of nowhere. Whether it’s medical bills, home repairs or another major cost, a home equity loan* can give you access to the funds you need — without resorting to high-interest credit cards or personal loans. Here’s why a home equity loan can be a smart option:

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Home Appraisals

Pro Tip: Never skip the appraisal when buying a home. Why? An appraisal determines the fair value of a home so that you don’t end up overpaying on a property. Here are the ins and outs of how home appraisals work:

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It’s still early spring, but now is the perfect time to start getting your home ready for summer. Here are some renovation projects you can tackle so that you can enjoy some fun in the sun:

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April 27-30

Homebuyer FAQ: Other Upfront Costs

The most well known upfront cost of buying a home is the down payment. But, what else should you be saving up for? In addition to your down payment, you’ll need to plan for these upfront homebuying costs:

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Why Move When You Can Improve?

Thinking about moving but not sure if it’s the right time? Renovating might be a better option. Updating your current home can give you the space, style and functionality you need — without the stress of packing up and relocating.

Here are a few ways to make your home work for you:

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Equity for Renovations

The equity in your home isn’t just a number — it’s a tool that can help you make important upgrades. Whether you want to remodel your kitchen, add more space or tackle repairs, a home equity loan can help cover the costs.

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A reverse mortgage* can be a game-changer for homeowners 62 and older. It lets you turn your home’s equity into cash — without selling or making monthly mortgage payments. Instead, repayment happens when you sell or move out.

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Create your own social media posts using the provided canva template links.

Fall Festivals

There’s nothing better than fall in [city name]! Every year, I make sure to stop at these local festivals:

  • List

Did I miss any? If you know of a fun area festival, drop it below.

Fall Festivals

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Best Outdoor Patios

We better get out and enjoy our patios in [city name] while we can! I like to cheer on the [fave football team] at [place]. If you like to take your fur baby with you, [place] has an amazing dog-friendly patio. Have recommendations? Let me know where your favorite patios are in the comments.

Best Outdoor Patios

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Recruiting Content

Leadership & Growth

Great teams are built on leadership, innovation and growth. If you're looking for a place where your skills are valued and your career can thrive, we want to hear from you.

We are looking for talented professionals, including loan officers and other key roles. Whether your expertise is in sales, operations or support, there’s an opportunity to make an impact and advance your career.

With strong leadership, a collaborative culture and room to grow, this is more than just a job — it’s a chance to build something meaningful. Ready to take the next step? Let’s talk. https://www.joinprimelending.com/contact-us

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Draft

The picks are in and we’re building a powerhouse team for 2025. If you’re a top-performing loan officer looking for a winning culture, strong leadership and the tools to take your career to the next level, now is your time to make a move.

At PrimeLending, we provide the playbook for success — industry-leading support, innovative technology and a team that has your back every step of the way.

Are you ready to join a team that’s built for long-term success? DM me to talk about how you can be part of our 2025 draft class. https://www.joinprimelending.com/contact-us

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Marketing Support

Standing out in today’s market takes more than just great service — it takes the right marketing strategy. At PrimeLending, we provide loan officers with unmatched marketing support to help them build their brand, attract clients and grow their business.

From personalized digital campaigns and automated email journeys to eye-catching social media content and high-impact print materials, we equip our team with everything they need to succeed. Our marketing experts handle the details, so you can focus on what you do best — helping homebuyers.

If you're ready to take your business to the next level with a team that has your back, let’s talk. Whether you’re looking for a fresh start or thinking about coming back, now is the time to make your move. Visit https://www.joinprimelending.com/contact-us to get started.

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Baseball Theme

We’re scouting top talent and looking for loan officers ready to step up to the plate. At PrimeLending, we give you the tools, support and leadership to knock it out of the park.

With a strong lineup of industry-leading marketing, cutting-edge technology and an all-star team behind you, you’ll have everything you need to take your career to the next level. If you're ready to join a winning team, let’s talk about getting you on our 2025 roster. https://www.joinprimelending.com/contact-us

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How PrimeLending Supports Your Business

Success in the mortgage industry starts with the right team behind you. At PrimeLending, we give loan officers the tools, technology and support to build their business and reach new heights.

Our marketing strategies help you stand out, our technology makes your job easier and our leadership is always in your corner. Add in a culture built on collaboration and growth, and you have everything you need to thrive.

If you're ready to take your career further, let's talk.

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Join Our Team

We are hiring loan officers who are ready to take their careers to the next level. At PrimeLending, you’ll have the tools, technology, and support to grow your business and serve your clients with confidence.

We offer a strong company culture, leadership that values your success, and a team that supports you every step of the way.

Check our Careers page for more information. https://www.joinprimelending.com/

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Video Scripts

Video Tips and Tricks

TBD Conversation Starters

Encouragement is the secret sauce that keeps your customers hooked! Check out these fun conversation starters guaranteed to keep the energy and excitement flowing.

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Video Tips and Tricks

3 Reasons to Buy Instead of Rent

If you're currently on the fence about buying a house, I get it...it's a big step, after all. But the benefits of homeownership are pretty hard to top when compared to renting. In fact, here are three reasons why you should stop renting and go ahead and buy instead. Number one: your monthly mortgage could be less than what you're spending on rent. Many people assume that owning a home isn't affordable compared to renting, but that's not always the case. Number two: low down payment options. It's a myth that you need to put twenty percent down to buy a house. There are actually several mortgage programs you may qualify for that only require you to put down as little as three to five percent. Plus, you can use gifts and grants toward a down payment. Three: buying is an investment. Unlike renting, when you own a home, you're building equity because houses typically increase in value over time. I'd love to go over more advantages with you and help you get the right home. Get in touch with me today to get started.

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Video Tips and Tricks

FTHB Loans Script

[Greeting of your choosing]! If you're a first-time homebuyer, you might be wondering how to get started on your homeownership journey. Well, the good news is that there are special loans available just for you!

First-time homebuyer loans can help make your dream of owning a home a reality. These loans often have lower down payment requirements and more flexible credit score criteria, making them a great option for those just starting out.

There are a few popular first-time homebuyer loans — FHA, USDA and conventional loans. Each of these have their own perks to them, FHA loans have low down payment options available. USDA loans are designed for those buying a home in a rural area and offers zero down payment, and conventional loans have competitive interest rates.

Homeownership is closer than you think! If you're interested in learning more about your options, don't hesitate to reach out to us. Let's get you into a home!

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Video Tips and Tricks

Reno Purchase

Many of homebuyers struggle when it comes to finding that perfect house. Sometimes it's just really challenging to find a home that meets everything on your wish list. But you don’t have to give up yet. The good news is that you still hyave an option you may not have considered before...with a PrimeLending renovation loan, I can help you transform a fixer-upper into your perfect home. With this type of loan, you can upgrade appliances, create an open floorplan, make kitchen and bathroom updates...the list goes on and on. You can even roll the costs of repairs or upgrades into your mortgage, which means repairs can begin immediately after closing. So if you come across a house with great bones that needs some work, dream big and try to picture its potential. Don't hesitate to get in touch with me to learn more.

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Best Practices + Guides

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Posting on Each Platform

Need help posting to social media? Click below for a step-by-step guide to posting on a few of your favorite platforms. Reach out to your FMC for additional help.

Click here to see the best times to post

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Posting from Total Expert

  1. Login to TE and navigate to: Web Marketing > Social Media > Create New
  2. Pick your social post and click: Actions > Share
  3. Fill out the information and Share your post

Click here to navigate to TE

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Top Marketing Habits

Hear what some of the region's top LOs are doing frequently that keeps them top of mind and gets them ahead of the competition. Led by Kaylee Holdge, FMC from Desert District, the session will include loads of great tips and best practices from loan officers in the Desert District team.

Watch Here

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For Internal Use Only. Not For Use In New York. Contact your FMC for updated captions.