January 2025
Your Marketing Action Plan
The Marketing Action Plan is your go-to resource for new social posts and tips/best practices designed to help you grow your business.
SOCIAL GRAPHICS >
QUICK SOCIAL MEDIA GUIDE
Need help posting to social media? Click here for a step-by-step guide (Link opens in a new tab) to posting on a few of your favorite platforms. Reach out to your FMC for additional help.
For Internal Use Only. Not For Use In New York. Contact your FMC for updated captions.
January 1-4
Lending from Coast to Coast
From the Bay Area to Cape Cod — and everywhere in between — PrimeLending is here for you!
House Hacking
Still searching for the perfect home that fits your budget? A duplex could be the ultimate “house hack”! Live in one unit and rent out the other to help cover your mortgage payments. It's a smart way to invest in real estate while keeping your living costs manageable.
Condo Series
Thinking about buying a condo? Let’s talk financing! One of the biggest questions we get is: What is a non-warrantable condo?
Love Your Home
Is this the year you finally tackle that home renovation?
January 5-11
Apply for a Mortgage
Applying for a mortgage just got easier with PrimeLending’s online application.
Happy with Your Terms?
New year, new mortgage opportunities?
Hero Deserves a Home
Make homeownership more affordable with a VA home loan. With no lender fees*, you can save money upfront and use those savings however you choose — whether it’s for moving expenses, upgrades, or settling into your new home.
Condo Series
What makes a condo “non-warrantable”?
Building a Pool
Winter is the perfect time to build your dream pool — here’s why:
Resource Guides
The right loan officer can make all the difference in your mortgage journey.
January 12-18
Add Value Before Listing
Thinking about selling your current home to buy a new one?
Steps to Buy in 2025
Ready to step into homeownership in 2025? Here are 3 essential tips to get you started:
Buying Now vs Waiting
Is waiting for the "perfect" time to buy really the best choice for you?
Self Employed
You own your business — now it’s time to own your home!
Close on Time
Make your offer stand out with the power of cash!
January 19-25
Renovation Trends
Ready to transform your home in 2025?
USDA Loans
Do you think of farms when you hear "USDA"? Think again!
Student Loans
Worried about debt before buying a home?
Good Time to Buy?
The right time to buy a house is when it aligns with your goals and fits your finances.
Condo Series
Thinking about a non-warrantable condo?
Local Loan Officers
You don’t have to navigate the homeownership journey alone.
January 26-31
Energy Saving Tips
As temperatures drop, energy costs can rise.
Ready to Buy
Ready to plant roots and become a homeowner?
Cash Out in 2025
Bounce back from holiday spending with a cash-out refinance!
Condo Series
Non-warrantable condos* are eligible for financing — they just require loans that aren’t backed by government entities. To secure financing, you'll need a lender who can customize loan options to fit the unique characteristics of these properties.
Increase Your Home Value
One of the best things about owning a home is the ability to make improvements that boost its value.
DIY SOCIAL MEDIA TEMPLATES
Create your own social media posts using the provided canva template links.
Fall Festivals
There’s nothing better than fall in [city name]! Every year, I make sure to stop at these local festivals:
- List
Did I miss any? If you know of a fun area festival, drop it below.
Best Outdoor Patios
We better get out and enjoy our patios in [city name] while we can! I like to cheer on the [fave football team] at [place]. If you like to take your fur baby with you, [place] has an amazing dog-friendly patio. Have recommendations? Let me know where your favorite patios are in the comments.
RECRUITING POSTS FOR ENGAGING TOP TALENT
Recruiters and branch managers, use the posts below to engage with potential recruits.
Best Move Yet
Make your best career move yet and join a positive, empowering workplace at PrimeLending!
At PrimeLending, we collaborate to help you close more loans while being part of an award-winning culture* that truly values teamwork. Once you experience it, you’ll wonder why you didn’t join us sooner.
Ready to take the next step? Connect with our team at https://www.joinprimelending.com/contact-us
*#7 USA Today Top Workplaces 2024
We're Hiring
Ready to elevate your career? PrimeLending is looking for experienced, driven professionals to join our dynamic team.
Here’s why you’ll love working with us:
- Competitive benefits that prioritize your well-being and financial future
- A collaborative culture where your voice is heard, and success is celebrated
- Cutting-edge technology and tools to help you thrive
- Opportunities to make a real impact on homebuyers and communities
Join a company that invests in you and your future. Apply today and start your next chapter with PrimeLending! https://www.joinprimelending.com/
Stay Ahead
Download 4 Images Below
Work in a place where you can build the tools you need to stay ahead in a fast-changing market.
At PrimeLending, we provide:
- Technology that simplifies
- Powerful marketing support
- Comprehensive team support
- Forward-thinking leadership
Ready to take your career to the next level? Visit https://www.joinprimelending.com/ to learn more!
Join in January
New year, new career!
January is the perfect time for a fresh start, and there’s no better place to grow than at PrimeLending. With strong local leadership, national operations, and tailored marketing support, we’ve got your back every step of the way.
Ready to work somewhere awesome? Learn more about joining our team at https://www.joinprimelending.com/
Coaching Program
Stay at the top of your game with One More, our exclusive sales coaching program!
Built on the experience and expertise of our top sales professionals, One More provides the support and guidance you need to:
- Establish your personal brand
- Expand your network
- Leverage technology for success
Ready to take your career to the next level? Get in touch today to learn more: https://www.joinprimelending.com/contact-us
Videos >
Video Tips and Scripts That Speak to your Audience
One of the best ways to build a connection with customers and business partners is to share your personality via videos. Check out our Video Best Practices Guide to help you get started, including content ideas, Chat GPT prompt ideas, disclaimer requirements, video do's and don'ts and more!
Visit our Video Scripts for Loan Officers to view all available scripts!
TBD Conversation Starters
Encouragement is the secret sauce that keeps your customers hooked! Check out these fun conversation starters guaranteed to keep the energy and excitement flowing.
Download
3 Reasons to Buy Instead of Rent
If you're currently on the fence about buying a house, I get it...it's a big step, after all. But the benefits of homeownership are pretty hard to top when compared to renting. In fact, here are three reasons why you should stop renting and go ahead and buy instead. Number one: your monthly mortgage could be less than what you're spending on rent. Many people assume that owning a home isn't affordable compared to renting, but that's not always the case. Number two: low down payment options. It's a myth that you need to put twenty percent down to buy a house. There are actually several mortgage programs you may qualify for that only require you to put down as little as three to five percent. Plus, you can use gifts and grants toward a down payment. Three: buying is an investment. Unlike renting, when you own a home, you're building equity because houses typically increase in value over time. I'd love to go over more advantages with you and help you get the right home. Get in touch with me today to get started.
Download
FTHB Loans Script
[Greeting of your choosing]! If you're a first-time homebuyer, you might be wondering how to get started on your homeownership journey. Well, the good news is that there are special loans available just for you!
First-time homebuyer loans can help make your dream of owning a home a reality. These loans often have lower down payment requirements and more flexible credit score criteria, making them a great option for those just starting out.
There are a few popular first-time homebuyer loans — FHA, USDA and conventional loans. Each of these have their own perks to them, FHA loans have low down payment options available. USDA loans are designed for those buying a home in a rural area and offers zero down payment, and conventional loans have competitive interest rates.
Homeownership is closer than you think! If you're interested in learning more about your options, don't hesitate to reach out to us. Let's get you into a home!
Download
Reno Purchase
Many of homebuyers struggle when it comes to finding that perfect house. Sometimes it's just really challenging to find a home that meets everything on your wish list. But you don’t have to give up yet. The good news is that you still hyave an option you may not have considered before...with a PrimeLending renovation loan, I can help you transform a fixer-upper into your perfect home. With this type of loan, you can upgrade appliances, create an open floorplan, make kitchen and bathroom updates...the list goes on and on. You can even roll the costs of repairs or upgrades into your mortgage, which means repairs can begin immediately after closing. So if you come across a house with great bones that needs some work, dream big and try to picture its potential. Don't hesitate to get in touch with me to learn more.
DownloadTIPS >
TIPS + BEST PRACTICES TO GROW YOUR AUDIENCE
Posting on Each Platform
Need help posting to social media? Click below for a step-by-step guide to posting on a few of your favorite platforms. Reach out to your FMC for additional help.
Posting from Total Expert
- Login to TE and navigate to: Web Marketing > Social Media > Create New
- Pick your social post and click: Actions > Share
- Fill out the information and Share your post
Top Marketing Habits
Hear what some of the region's top LOs are doing frequently that keeps them top of mind and gets them ahead of the competition. Led by Kaylee Holdge, FMC from Desert District, the session will include loads of great tips and best practices from loan officers in the Desert District team.
For Internal Use Only. Not For Use In New York.